The week of May 18th 2010 was the lowest week for album sales since the Soundscan system was introduced in 1991. Naturally this is not a problem unique to hip-hop, affecting a number of genres but perhaps most notably hip-hop and dancehall.
Perhaps the best example actually comes from the Jamaican scene, where arguably the mot popular deejay Vybz Kartel infamously sold just 8 copies of his album Pon di Gaza during its first week. There are, however plenty of examples within the hip-hop world that confirm this unfortunate trend.
Why Are Hip-Hop Album Sales on the Decline?
The issue is not necessarily that urban music, particularly hip-hop, is becoming less popular. In fact, on the contrary it only takes one look at the percentage of entries from the urban genres in charts like Billboard and the UK Top 40 to see that they are actually becoming increasingly popular in the mainstream.
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